In a fast-read Q & A (click to read) Sean Mullen -- VP and creative director at Hiebing Group -- shares his thoughts about changing digital media and how the economy is affecting business at his Madison advertising agency, urging that it's all about content.
"Sean Mullen’s creative work has been recognized by nearly every important advertising magazine and award show, including Adweek, Ad Age, Archive, Communication Arts, Print’s Regional Design Annual, Creativity Annual and the Clio shortlist ... Providing a unique blend of verbal and visual thinking, Sean is as comfortable with a research deck as he is with a Pantone book. He has done effective, award-winning work for clients like Toyota, Famous Footwear, Fiskars Craft and Garden Tools, Montana Gourmet Knives, JanSport and Nestlé. In his spare time, he’s been known to guest lecture at Marquette University and the University of Wisconsin. If he’s not at home with his wife and two children, check the garage. His bicycle won’t be there either." -- Hiebing Group
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